Toll free numbers gained popularity with “As seen on TV” advertisements and other infomercials, and all kinds of forms of it are still being used today with prefixes like 855, 866, 877, and 888. As a business owner, you might consider the value-cost benefits of using a toll free number.
We recommend toll free numbers for companies who serve customers nationwide and have dedicated phone lines for sales, support, etc. If you are a local business like a real estate office or auto repair shop, then a local phone number is probably better for you.
The Convenience of Toll Free Numbers for your Business
One reassuring benefit of having a toll free number is that no carrier owns it, meaning that your toll free number is completely portable. It is a number that you own, and you can consider it as an asset to your business. A good toll free number is like a valuable piece of real estate or a good domain name.
A toll free number can serve as your main line, or as an additional line solely used for sales or customer support purposes. As with standard local phone numbers, you can assign multiple extensions to a toll free number so incoming calls can go to any desk phone or mobile phone regardless of their location.
The Convenience of Toll Free Numbers for your Customers
If you are doing a majority of your business over the phone or provide customer service via phone, a toll free number can show your customers that you care. Even with mobile phone plans making long distance calls cheaper than they were a decade ago, it is worth the investment to make it easier for the customer to call. Especially if you work in a service-oriented business, and it will take a customer some time to explain his or her problem over the phone. If you can make it easier for a customer to contact you by saying that you will pay for the call, then it is worth the investment.
Effective Marketing with a Toll Free Number
One advantage of having a toll free number is just how effective it is for marketing. Some more memorable 800 numbers are the “vanity” numbers that spell out a word, which are usually sold for a premium over standard toll free numbers.
Toll free numbers can add value to marketing campaigns and make them more memorable. For example, if you are in the business of fixing copiers, doesn’t it stand to reason to use a number like 1-800-FIX-COPY? This simple to remember number tells your clients exactly what you do, and chances are, it could be the first number they dial if they ever need a copier fixed.
The Prestige of a Toll Free Number
In addition to the marketing potential and convenience for your business and customers, toll free numbers still have a lot of prestige left over from the days of landline phones. It used to be that only the biggest businesses had them, but now they are more readily affordable. To have a toll free number is to bear an image of professionalism.
Jennifer is part of the content marketing team at Telzio, providing insight and tips on how Telzio can be used to optimize business communications and customer service.