Back when payphones were still a thing, toll free numbers had a different purpose. People were able to make free calls to toll free numbers from a payphone or their landline, and the other end would be charged for the call. With toll free numbers, the owner of the phone number is responsible for all the inbound calling costs.
So if most people have free national calling plans today with their cell phones and free calling apps, why are toll free numbers still so popular? So popular in fact that businesses continue to purchase them everyday, and new prefixes are coming out every few years to create more inventory for the demand.
It’s because of the ongoing demand for toll free numbers that 800 numbers have a higher price tag than 833 numbers.
As the internet and mobile devices continue to make it easier for businesses to serve customers beyond their local proximity, more and more companies are purchasing a toll free number as a way to engage customers. Here we’ll go over some reasons why and how businesses continue to use toll free numbers.
Phone Numbers as a Marketing Strategy
Toll free numbers are often used as marketing tools to engage customers and make it easier for them to connect. Some businesses purchase vanity numbers that spell out special words to make their brand even more memorable. Perception is everything, and a toll free number will give your customers a good impression. Some companies build entire brands off their toll free number, like 1-800-DENTIST, or 1-800-PETMEDS.
Having a memorable toll free number is like owning prime real estate. The phone number is the marketing strategy.
Some companies spend hundreds of thousands of marketing dollars on campaigns focused around a single phone number – some you’ve surely seen on billboards. Netflix is such an example, who purchased a toll free number from Telzio for their show Stranger Things. The number was advertised as the number for Hawkins Power and Light company from the show, and people who called would hear clues about the next season.
Other examples of businesses who advertise heavily around their phone number – attorneys, insurance companies, and real estate agencies. These companies want you to know their number off hand. A prime example of where that comes in handy – 1800-NOCUFFS!
Customer Service Lines
Nowadays, most issues can be resolved through chat or email, but when it’s urgent people still like to pick up the phone and speak to a live person for help.
Providing human, one-on-one interaction is still an important part of delivering quality customer service.
A simple toll free number makes it easy for customers to contact support when they have questions. Displaying a toll free number on your site tells your customer – We’re here if you need our help, and we want to make it easy for you to call us!
Flexible Call Routing for Remote Workers
With VoIP services today, you can route calls on a toll free number to operators in any location. The Telzio mobile app and webphone enables calling from a mobile phone or through the internet browser, making it easier to bring on remote workers as needed to handle incoming calls.
Because most people have free national calling today, the concept of having a toll free number really speaks to your brand as opposed to any other real functionality. If you’re an online store that sells nationally or internationally, it makes sense to have a toll free number. If you’re a brick and mortar store like an auto dealership or a barber shop that caters to a local area, then a local number should suit you just fine. National chains generally utilize both a main toll free number along with a local number for each franchise or branch.
Having a toll free number indicates that your business has a national presence.
Toll Free Numbers are Portable
The good news is, once you buy a toll free number, it’s yours. Unless of course you cancel service with the provider.
Toll free numbers are portable which means it’s your property and no phone provider can hold it hostage or refuse to port it to a different carrier.
Selection of toll free numbers are finite just like domain names and retail locations. So once you get your hands on one you like, it becomes part of your business assets.
Jennifer is part of the content marketing team at Telzio, providing insight and tips on how Telzio can be used to optimize business communications and customer service.