Today’s Digital Business Built on Disruption

Disrupt or be disrupted. Succeeding in today’s ever-evolving business milieu, you need to be either the disrupter or the disruptee. Today, change is more a constant — no longer an occasional blip on the technological radar. In fact, the new laws of the digital jungle may be the only certainty business types can depend on.

This is a world where tech advancement, apps and big data reign supreme – where learning curves are on everybody’s ‘to-do’ list. Digital technologies, such as cloud computing, mobility and analytics are the impetus for these demands, and mastering them is no longer just the responsibility of the IT department.

CIO’s Michael Friedenberg described it this way: “The new style of business requires a new style of IT capable of converting information into insights in milliseconds; coping with ever-shifting requirements on the fly; and delivering speedy, secure customer experiences on a variety of mobile networks, operating systems, and device types.”

Disruption is not a generalization

The term “disruption” is often misunderstood, however. Some use it as a generalized descriptor for any clever new gadget or gizmo that comes along. But it’s much more than that. Disruption is a paradigm shift from what went before. It assesses our existing technology and asks the question: “How can we make a better mousetrap out of this?”


Today’s Digital Business Built on DisruptionThe personal computer was a classic example of disruption where technical computation went from serving a few to serving the masses. Remember when only engineers with technical know-how could access the original IBM mainframes that required huge footprints of space? And then how only two decades later, we could purchase our own smaller and equally efficient models for our desks at work and in our homes?


The same type of disruption occurred with our telephone systems. When the Internet Today’s Digital Business Built on Disruptionbecame accessible to the masses, it wasn’t long before technicians found a way to use it to replace our legacy telephony [aka POT]. The disruption that emerged was “voice over Internet protocol” or VoIP. This new software became an immediate competitor for incumbent telecom operations, as companies like Telzio were able to provide phone service at a fraction of a cost.

Instead of electronic connections and signals switching back and forth between electrical circuits, Internet telephony sends digital data as packets over the Internet.

With the old technology, users had to pay exorbitant fees for hardware, installation and adding phones and users. With VoIP, we soon learned we could shave these costs practically down to zero, we could also save on time and efficiency. As long as you have an Internet connection — whether it’s through your desktop, mobile phone or the myriad of other devices available in the market today — users have access to their VoIP service.

This introductory video was uploaded in 2005, but the distinct benefits and differences between traditional telephony and VoIP highlighted here are still valid today.

VoIP going forward . . .

Internet-enabled devices have become a way of life for over one billion persons worldwide. This is the direct result of ubiquitous connectivity and applications enabling users to be able to access useful databases. With VoIP, since phone calls take place on an available network such as a 3G or 4G data connection or WiFi, the caller doesn’t burn minutes or pay long-distance fees.

Looking to the future, it is projected that by 2025 more than 3.5 billion people in developing economies will have access to the Internet, with more than two billion utilizing mobile Internet services like VoIP.

According to McKinsey & Company, connecting billions of people through the mobile Internet is an unprecedented growth opportunity, with a potential annual economic impact of $3.7 to $10.8 trillion globally by 2025.

Mobile Internet technologies like VoIP are considered economically disruptive because they have the potential to affect people’s lives on a large scale, create massive positive economic impact, and greatly change the status quo of society.

The Telzio VoIP option . . .

Today’s Digital Business Built on DisruptionWhile there are other VoIP options available to you, Telzio’s service simplifies the way businesses manage their phone systems. From a self-service website to an integrated mobile app, Telzio makes it easy to customize and mobilize business phone needs in no time at all, at a fraction of a cost of others.

“Over the last 10 years my company has used four of the top VoIP providers, but none of them has been as easy to configure, use and manage as Telzio. We are also delighted when we get our bill since Telzio is more affordable than any other VoIP provider,” says Steve Borsch, Chief Executive Officer of Marketing Directions, Inc.

From its inception, Telzio was made with one key mission in mind – to be transparent in all aspects. No hidden language, no contracts with years of commitments, no deceptive plans that are tailored to get more money from you without users noticing. And there are no extra purchases after you sign up.

Telzio includes all its features in all plans. This means that with just a few clicks, you can set up auto-attendant menus, forward calls to multiple people at the same time, filter calls based on business hours, create phone conferences and much more. And the beauty of businesses subscribing to their system versus others is transition from your legacy to VoIP in the same day.

Ron is part of the marketing team at Telzio, covering everything from tips and tech for growing businesses to customer success stories for the Telzio blog.