Having a Toll Free Number as a Marketing Tool

A toll-free number, freephone, free call, 800 or 1-800 number is a special telephone number that allows customers to call a business without being charged. Most big corporations already have toll free numbers. More and more small businesses are also purchasing toll-free numbers, as Internet and communication technology continues to give smaller enterprises easy access to more sophisticated phone services, and business phone systems become more affordable.

Toll-free numbers make it free and easy for callers, so customers and potential customers are much more likely to call your business. Toll-free numbers are very common and have proven very successful, especially for e-commerce sites and online-based businesses that use toll-free numbers to gain or broaden their national presence.

Vanity Numbers

Vanity numbers spell out a certain word or acronym to make them easy to remember, effectively raising the appeal of your brand and level customer service. It’s not convenient when my Internet goes down, but it is easy to dial 1-800-TWCABLE from memory since I can’t look up the phone number. Some businesses even develop their entire brand around their toll-free number, like 1-800-PETMEDS or 1-800-FLOWERS.

It’s about being accessible to your customers and making it as easy as possible for them to buy, or continue to buy, your product.

U.S., U.K., and Australia

Toll-free numbers vary by country. In the U.S., toll-free numbers begin with the prefixes 800, 888, 877, 866 or 855. In Australia, toll-free numbers begin with 1800, and in the United Kingdom, toll-free or “freephone” numbers begin with prefixes 0800 and 0808. Search for toll-free numbers by country at telzio.com.

Related: 7 Questions to Ask When Buying a New Phone System

Diana is the Chief Customer Officer at Telzio and enjoys helping customers get the most out of their Telzio services.