How to Set Up a Hotline / Warm Line in 3 Steps
Hotlines provide a direct phone number for callers to get information or assistance. Oftentimes, hotlines provide emergency support, and as such need to be reliable. Other times, warm lines are used in advertisements and can provide creative ways to reach customers.
Telzio is often used to set up hotlines in critical situations, in addition to the typical business phone system needs. Large-scale non-profits and for-profits rely on Telzio’s exceptional uptime and audio quality for permanent and promotional hotlines.
In this post, I’ll outline how to set up a hotline that’s ready to go in a few simple steps, without any hardware or technical stuff. Everything with Telzio is managed on the website, making it easy and instant to go live with your hotline. While there are dozens of features to choose from, the interface is simple and easy-to-use, so you have the flexibility to set your hotline up the way you need it.
Here is one way to set up a hotline/warm line.
1. Choose a Phone Number
The whole point is to attract more callers to raise awareness for the brand or cause. To do that, choose a toll free number that’s easy to remember. Toll free numbers eliminate long distance charges for callers in the US and Canada, making it easier for people out of the area to call in and increasing your reach exponentially. Toll free numbers have a slightly higher cost than local numbers, so choosing between the two depends on your budget and audience.
On the Telzio Dashboard online, you can browse phone numbers from 50+ countries, and choose between a local or toll free number.
There’s a different perception with toll free numbers. They appeal to a broader geographic audience. Vanity numbers work well but the good ones are usually taken or have a high premium. I would opt for repetitive digits. IMO phone numbers with repeating digits are the best phone numbers because they’re easy to remember and easy to dial quickly.
Since vanity numbers can be hard to find, hotlines with repeating digits are ideal because they’re easy to remember and dial quickly.
Browse for a number and when you find the right one, register it and you’ll find it instantly in your numbers list. Now we have to make that number go somewhere when people call it. There are several different ways you can set up a hotline, but let’s say you want to start with a greeting.
2. Record a Message
Here’s the important part. What message do you want to convey? Get your script written out. Read it out loud. Read it out loud to your team. Then submit it for a professional recording or do it in-house if you have a professional microphone. Your computer microphone will not provide the best sound quality, but it might suffice. You can also type in your message and using our text-to-speech feature.
Three ways to record your phone greeting:
- Make a professional recording and upload the audio file to the Telzio Dashboard.
- Record the greeting directly into the Dashboard using your computer mic.
- Type in your greeting and use the text-to-speech feature.
Once you have the audio file, you can upload it directly on the website and set it as the first thing callers hear when they connect to your hotline number. From there, you can do different things. You can simply deliver the message to your callers and end the call there. You could give the caller options. Do they want to speak to a live person? Do they want other information?
Here’s the fun part. You can add as many layers as you want. Of course the fewer the better (because people may get bored of going through menus), but you can customize your “Call Flow” to your specific needs.
3. Route Calls
Let’s say you want to connect callers to a live agent. You could route incoming calls directly to a live person instantly when they connect, and skip the whole greeting part. As mentioned, this is just one way to set up a hotline. All the features can be re-arranged and configured in a way that fits your purpose.
Here is an example of a very simple call flow, where we first present callers with a greeting containing two options. The first option (press 1) routes the caller to a Queue where they can wait to speak to the next available agent. The second option (press 2) routes the caller to a search-by-name directory.
Call Flows can contain a number of other “instructions” for how you want to route calls. For example, you can add a conference, open/close hours filter, a pay-by-phone option, or just a simple forwarding to your mobile app. How you design your call flow is all up to you.
Calls can be routed to groups of as many people as needed, ringing them all at the same time or in a specific order if the previous person doesn’t pick up. Telzio can send calls to IP phones, softphones, smartphones, and any other phone number in the world.
Three options for making/receiving calls from a Telzio hotline:
- Use IP phones, which are desk phones and can be shipped to your preconfigured and office ready-for-calling.
- Use the Telzio Webphone, which is located on the website when you sign into the Dashboard and does not require installation or configuration.
- Use the Telzio mobile app, which can be downloaded from the app store.
Contrary to traditional phone service, a single phone number with Telzio can support an infinite number of simultaneous calls, so callers will never get a busy signal.
Telzio supports nonprofits and crisis hotlines all over the world. Email email@example.com to see how we can help.
Jennifer is part of the content marketing team at Telzio, providing insight and tips on how Telzio can be used to optimize business communications and customer service.