10DLC outbound SMS registration tips

Get your brand details verified and use cases approved smoothly by following these helpful tips!

Mobile carriers and their vetting partners will carefully review each response in your submissions for consistency and compliance. Telzio has created a list of tips to consider during the registration process to help you get approved and compliant.

Tips for registering your brand

When registering your brand, select the appropriate company type that matches your Employer Identification Number (EIN).

The brand details you enter, such as your company name, must match the information tied to your EIN.

Make sure to include a link to your website or online presence. The domain of your brand's email address should match your website or online presence if possible.

Support for sole proprietors is currently unavailable and will be coming soon.

Tips for registering message content

Describe your message content

Provide a simple but explicit description detailing the type of content you plan on sending in your messages. Ensure that the description aligns with the selected use case type.

For instance, your use case can be rejected if you sign up only for a customer care use case but send marketing messages instead.

Non-profits collecting donations must explicitly state that they are collecting donations.

Number pooling

If you plan to register more than 49 phone numbers for this use case, you must select YES. Additional vetting and fees may apply.

Direct lending or loan arrangement

If your brand engages in lending, you must select YES, even if your messages are not related to lending.

Select YES if you plan on sending embedded links in your messages.

If you selected YES, include an embedded link example in your sample message.

Embedded phone number

Select YES if you plan on sending embedded phone numbers in your messages.

If you selected YES, include an embedded phone number in your sample message.

Age-gated content

You must select YES if your message content includes any age-gated materials.

Sample messages

Sample messages must correspond to the registered use case. For instance, your use case can be rejected if you sign up for a customer care use case but send marketing messages instead.

Provide a message sample demonstrating the type of messages you typically send. The sample should include:

  • Your brand name.
  • If you selected YES for embedded phone numbers or links, include each in the sample message.
  • Opt-out language. For example, "To stop receiving messages, reply STOP."

Example:
"An appointment was scheduled for 8 AM. If you have any questions, you can call us at [phone number] or visit [website link] to reschedule. Reply STOP to stop receiving messages from [brand name]."

Tips for registering opt-in

Call to action and message flow

Describe the steps customers take to formally opt in and explicitly consent to receiving messages from your brand. Consent cannot be assumed. If a customer casually messages your number first, their consent cannot be assumed, and they must opt in before continuing any conversation if they haven't already.

  • The call-to-action must be explicitly clear. Keep it simple and spell out the exact steps to opt in. If multiple opt-in methods are available, list them.
  • Provide a script, link, or attachment of the opt-in collection material (e.g., web form, physical form, verbal opt-in script, keyword marketing material, etc.).

Opt-in disclosures

All opt-in methods must include a visible and understandable disclosure at the time of opt-in, with the following details:

  • Your brand name
  • List of the types of messages being sent
  • Message frequency disclosure ("Message frequency varies" or "X messages per day/week/month")
  • "Message and data rates may apply" disclosure
  • HELP information ("Text HELP for support")
  • STOP or opt-out information ("Text STOP to opt-out")
  • Link to your privacy policy and terms & conditions

Here are some examples of opt-in methods you can implement, are not limited to:

Example: Our customers opt in by visiting [link to website's opt-in form]. They will fill out their contact information and phone number, read and accept the messaging disclaimer, and submit the contact form to opt in.

Note: You must provide a direct link to the submission form.

Keyword opt-in

Example: Our customers opt in by texting START to (111) 222-3333.

Important: You will need to explain how the customer or message recipient is informed to text the keyword/initiate the text messaging conversation. Include a link directing the reviewer where the keyword for opt-in is advertised.

Verbal opt-in (point of sale or on-site)

If opt-in is collected verbally, you must provide a copy of the script read to the customer.

Example:
"[Brand name] will collect opt-ins verbally from customers at a physical office location or over a phone call. When a customer registers for the first time, they are asked to provide their phone number, and staff are trained to ask if they would like to opt in to receive SMS-based appointment and billing notifications. Staff will inform customers that message and data rates may apply, message frequency may vary, they can text HELP for more information, they can text STOP to unsubscribe at any time, their phone number will not be shared with third parties for marketing or promotional purposes, and they can find the Privacy Policy and Terms & Conditions at [link to privacy policy] and [link to terms & conditions]."

In this field, enter a link that directs the reviewer to your privacy policy. Your privacy policy must include language that:

  • Explains in detail how customer data is used and handled.
  • Ensures the customer's opt-in data will not be shared with third parties.
  • Instructs the customer on how to opt out of receiving future communications.

Data example:
"Mobile information will not be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties."

Opt-out example:
"If you wish to be removed from receiving future communications from [brand name], you can opt out by texting STOP."

Your Terms and Conditions must include:

  • Your brand name
  • List of the types of messages being sent
  • Message frequency disclosure
  • "Message and data rates may apply" disclosure
  • HELP information
  • STOP or opt-out information
  • Link to your privacy policy

Example statement:
"Messaging Terms & Conditions: You agree to receive informational messages (appointment reminders, account notifications, etc.) from [brand name]. Message frequency varies. Message and data rates may apply. For support, reply HELP or email us at [email address]. You can opt out at any time by replying STOP. For more information, visit [link to your privacy policy]."

Subscriber messages

You must implement a method of responding to a customer when they reply with certain opt-in, opt-out, and HELP keywords. Responses can be handled manually.

Subscriber opt-in Provide an opt-in keyword (prefilled with START). The opt-in message must include:

  • Your brand name
  • Message frequency disclosure
  • "Message and data rates may apply" disclosure
  • HELP instructions ("Text HELP for help")
  • STOP instructions ("Text STOP to stop receiving messages")

Opt-in example:
"You have opted into receiving recurring messages from [brand name]. Message frequency varies. Message & data rates may apply. Reply HELP for support. Reply STOP to opt out."

Subscriber opt-out Provide a response when a customer replies STOP. The opt-out message must include:If you have any questions or need further assistance with 10DLC registration, you can check out our other guides

  • Your brand name
  • Confirmation that the customer will receive no further messages.

Opt-out example:
"You have successfully opted out and will no longer receive messages from [brand name]."

Subscriber help

Provide a response when someone replies HELP. The HELP Message must include:

  • Your brand name
  • Support contact information
  • STOP instructions

Help message example:
"Thank you for reaching out to [brand name]. For support, visit [link to your website], call us at [phone number], or email us at [email address] for support. Reply STOP to opt out."

Contact us

If you have any questions or need further assistance with the 10DLC registration you can or check out our other guides (take me there) or contact our Support Team.